We are dedicated to becoming experts on all marketing technology that helps drive engagement and level up the customer experience.
Einstein Analytics 101
You don't need to be a rocket scientist to use Einstein. Learn more about Einstein Analytics and the benefits it provides marketers.
The Salesforce AppExchange: To Build or to Buy?
The Salesforce AppExchange is an invaluable tool for certified partner solutions. This post discusses the pros and cons of building vs buying.
3 Ways Lev Customers are Using Interaction Studio for Next Level Personalization
Interaction Studio is a powerful, real-time personalization engine that creates opportunities for digital marketers to understand what their customers want.
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Marketing Cloud: June 2021 Release Updates
Hosts Bobby and Cole are joined by guest Nick Burggraf to breakdown the highlights from Salesforce's June 2021 Marketing Cloud updates.
Next Level Personalization: Unlocking The Power of Interaction Studio
Gartner estimates that 63% of digital marketing leaders said they struggle with personalization, and they estimate that 80% would abandon their personalization efforts by 2025 due to lack of ROI...
Crawl, Walk, Run with American Savings Bank: Their Journey with Salesforce Marketing Cloud
American Savings Bank (ASB) is a leading financial institution in Hawaii, offering businesses and customers comprehensive financial services—including banking, home loans, insurance, and investments.
Automating Lead Lifecycle with Interaction Studio
Learn how Interaction Studio can help you design and deploy cross-channel automated marketing programs across the customer lifecycle.
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Personalization at Scale with Interaction Studio
Real-time personalization has become a must for marketers today. Learn how Interaction Studio makes personalization at scale a reality for companies.
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Innovation Series: How Lev Innovates in Marketing Cloud
In the first episode of the Innovation Series, the hosts talk with Lev's Director of Emerging Services Brian Esham about how he has helped Lev innovate on Salesforce technology.
We love helping our customers’ data come to life with Datorama, and created this Lookbook to provide inspiration for what is possible.
Interaction Studio for Financial Services: Your Secret Weapon
Personalization is key to financial services sales success. Learn three ways to create personalized experiences in FINS with the help of Interaction Studio.
Personalization is easier than you think. This ebook shares six myths about personalization and how they can be debunked with the help of Interaction Studio.
How Interaction Studio Enhances Personalization for Marketers
Interaction Studio brings together key elements of personalization making it easier to achieve personalized aspirations, and allows greater time to consider customers, and create compelling offers and
Leveraging the Power of Personalization: Mastering Meaningful Customer Experiences Through 1:1 Engagements
Marketing today is more than connecting customers with messages about products or services they are interested in — it’s about creating a customer experience. As new tools and technologies emerge...
3 Ways FINS Marketers Can Maximize Their Budgets
With closely managed and sometimes shrinking budgets, FINS marketers are under pressure to develop insightful, data-driven strategies with limited time and resources.
Do More With Less: Marketing Intelligence + Spend Optimization for Financial Services Marketers
Effective businesses and marketers need to be agile and flex with the changing competitive landscape, economic environment, and consumer needs. In this webinar, we discuss how effective marketers...
A Financial Services Customer's Paid Media Strategy Pays Off
Paid media is an art, not a science. Learn how one of our customers optimized a paid media strategy and saw big results.
Salesforce and Sports: Leveling Up the Fan Experience
Learn how teams are using Salesforce to develop a 360 degree view of the customer and the most critical pieces to streamline the brand experience.
Audience Studio and Datorama: Together 4 Eva
Audience Studio and Datorama are powerful Salesforce platforms that can be seamlessly linked together and leveraged for success.
Datorama 101: Built for Marketers
In this podcast we cover the functions of Datorama, things to keep in mind when implementing Datorama, how it complements and compares to Tableau , and the standard Marketing Cloud...