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The Journey to Building a Journey

Marketing Cloud’s Journey Builder is user-friendly, but that doesn’t mean journeys come together without essential pre-planning, production, and maintenance work. To create the ideal journey...

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Marketing Cloud’s Journey Builder is user-friendly, but that doesn’t mean journeys come together without essential pre-planning, production, and maintenance work. In order to create the ideal journey for your customer, every digital marketer must make the most of each stage outlined below.