The sheer amount of marketing data that exists, pulling from the many sources that can be tracked is almost limitless — from platforms like Google Analytics to social media platforms to data warehouses. Data overload is real, and can be a roadblock for many marketers.
Luckily, there is a solution. Marketing Cloud Intelligence (formerly Datorama) is truly a marketer’s best friend. Marketing Cloud Intelligence is a data analytics and visualization platform that connects all of your data sources and presents them in a way that makes data digestible and most importantly, actionable. For marketer’s that’s a win-win.
At Lev, we love helping our customers’ data come to life with Marketing Cloud Intelligence, and created this Lookbook to provide inspiration for what is possible. Each brand’s dashboard showcases a unique take on pulling in their data streams, as well as how they are using these insights to influence their business decisions. As you can see it’s not a one-size-fits-all approach.