eBooks

Today’s fans are savvy. They want highly personalized experiences that reflect exactly what they want, when they want it, and opportunities to engage—whether in person or digitally...

Gartner estimates that 63% of digital marketing leaders said they struggle with personalization, and they estimate that 80% would abandon their personalization efforts by 2025 due to lack of ROI...

Lev works with some of the biggest brands in sports to optimize their marketing strategy, particularly their approach to email marketing. A few of those teams have shared key metrics from the email...

If 2020 has taught us one thing, it’s that we are resilient. As marketers, we have had to embrace changes and lean into being creative and nimble. We hope this guide arms you with insightful data...

Marketing today is more than connecting customers with messages about products or services they are interested in — it’s about creating a customer experience. As new tools and technologies emerge...

A patient’s expectation of a personalized digital experience with their healthcare providers is no longer influenced by just their experiences with other providers, but with every amazing digital...

No matter where you are in your Marketing Cloud Journey, having a detailed plan of objectives, personas, priorities, and timeframes will help align your team and set them up for success.