2023 Salesforce Connections Recap: Wowing Customers with Data and AI
Check out our team's key takeaways from a successful Connections week! Spoiler alert: AI and Data Cloud were in the spotlight.
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MC Customer Data Platform (CDP)
Everything you need to know about CDPs
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The Art of Crafting an Effective Marketing Campaign
In this blog post, we examine the elements that make up an effective marketing campaign, and how you can maintain success and consistency throughout all of your campaigns.
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How B2B Customer Experiences Are Becoming Technology-Led
In this article, we’ll discuss how B2B customer experiences are moving towards being “technology-led," and how your team can cultivate its own hyper-personalized experiences that wow your audience.
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SPARC Group: Digitally Transforming the Customer Experience One Brand at a Time
Discover how SPARC Group LLC continues to enhance their customer experience across all their retail brands in-stores and online by digitally transforming their marketing operations.
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How to Build an Omnichannel Marketing Strategy with Constrained Resources
Even with a reduced budget, there's still paths to take to establish more personalized experiences across channels. Discover how your team can build an omnichannel strategy with constrained resources.
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Enhance Your eCommerce Experience with an Omnichannel Approach
Discover helpful tips on how you can implement an omnichannel eCommerce strategy to grow your audience and provide personalized shopping experiences.
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Top 4 Ways to Level Up Your MarTech's Capabilities
Ideally, your MarTech should make it easier to execute and optimize marketing campaigns. But with many platforms out there, how do you know which are right for you? Read this article to find out!
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Top 5 Marketing Lessons From 2022
‘Tis the season to reflect on 5 marketing lessons we’ve learned throughout 2022, so we all can apply them and hit the ground running in 2023.
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How We’ve Helped Clients Lay a Solid Marketing Foundation Going Into 2023
When re-evaluating your marketing strategy going into 2023, it's critical to ensure your current systems enable you to pivot quickly and better meet your customers' needs.
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Lev Is Officially a Salesforce CDP Consulting Partner
Lev is among the first wave of Salesforce partners to achieve accreditation for Salesforce’s CDP (Customer Data Platform).
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Client Story: Creating Efficiency and Visibility with Customer Data Platform (CDP)
Learn how Lev helped a retail client level up with CDP.
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Is Your Organization Ready for CDP?
Before you get started with a Customer Data Platform, it's important to ensure your organization is set up for success.
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Get Big Marketing Wins Today with a Customer Data Platform
Learn how marketers can accomplish their goals and reach their customers with CDP.
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What is a Customer Data Platform (CDP)?
Here's what you need to know about a Customer Data Platform from the common features to the various types.
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A Deep Dive Into Fox Corporation's MarTech Stack
Kevin Cuxil, VP of Marketing Technology at Fox, discusses their MarTech stack, why they have multiple CDPs, how his team works together, and what the future holds for them.
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Alphabet Soup: Navigating The Paid Media Landscape
CPC, CPM, DSP, DMP, OTT, the list goes on and on! Navigating the paid media world can be intimidating with so many acronyms and buzzwords. Join us as we look at what matters when planning and evaluati
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What Is Salesforce Customer Data Platform And How to Ready Your Organization
Introducing Salesforce Customer Data Platform into your tech stack can reinvigorate your marketing strategy, but it’s also a key business decision that should be undertaken after careful consideration
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IS, CDP, MC, and DMP, Oh My! Where Should I Build My Audiences?
Between these four Salesforce platforms, it can be daunting to figure out where to build your audiences for maximum effectiveness. Join Lev’s Brian Esham and Christy Glesing as they review each platfo
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Marketing Cloud and CDP: The Perfect Pair to Shoe Carnival’s Success
In a tough year for retailers, Shoe Carnival was able to grow their brand and have their best year ever. With the power of Salesforce tools, they were able to send the right messages to the right peop
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5 Ways Financial Services Marketers Can Level Up with Salesforce
This ebook will highlight five ways financial services marketers can level up their digital marketing using Salesforce, highlighting five Salesforce tools and using real customer examples.
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