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Marketing Cloud: Spring 2022 Release Updates

Marketing Cloud: Spring 2022 Release Updates

Hosts Bobby and Cole, and special guest Nick, breakdown the highlights from Salesforce's January 2022 Marketing Cloud updates, which include:

  • Datorama Reports: New Fields (Measurements and Dimensions)
  • Real-time Behavioral Engagement for Mobile Apps
  • Salesforce CDP and App Exchange: Partner Apps
  • BU Aware Integration between CDP and Journey Builder
  • Datorama Enhancements for Ecommerce
  • Datorama Budget Allocator
  • New Einstein Innovations for Marketing Cloud