What is a Customer Data Platform (CDP)?
Here's what you need to know about a Customer Data Platform from the common features to the various types.
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MC Customer Data Platform (CDP)
Everything you need to know about CDPs
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A Deep Dive Into Fox Corporation's MarTech Stack
Kevin Cuxil, VP of Marketing Technology at Fox, discusses their MarTech stack, why they have multiple CDPs, how his team works together, and what the future holds for them.
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Alphabet Soup: Navigating The Paid Media Landscape
CPC, CPM, DSP, DMP, OTT, the list goes on and on! Navigating the paid media world can be intimidating with so many acronyms and buzzwords. Join us as we look at what matters when planning and evaluati
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What Is Salesforce Customer Data Platform And How to Ready Your Organization
Introducing Salesforce Customer Data Platform into your tech stack can reinvigorate your marketing strategy, but it’s also a key business decision that should be undertaken after careful consideration
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IS, CDP, MC, and DMP, Oh My! Where Should I Build My Audiences?
Between these four Salesforce platforms, it can be daunting to figure out where to build your audiences for maximum effectiveness. Join Lev’s Brian Esham and Christy Glesing as they review each platfo
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Marketing Cloud and CDP: The Perfect Pair to Shoe Carnival’s Success
In a tough year for retailers, Shoe Carnival was able to grow their brand and have their best year ever. With the power of Salesforce tools, they were able to send the right messages to the right peop
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5 Ways Financial Services Marketers Can Level Up with Salesforce
This ebook will highlight five ways financial services marketers can level up their digital marketing using Salesforce, highlighting five Salesforce tools and using real customer examples.
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Marketing Cloud: Spring 2022 Release Updates
The hosts breakdown the highlights from Salesforce's Spring 2022 Marketing Cloud updates.
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Lev’s United Kingdom and Ireland Practice Is Creating Customer Success
We’re taking a deeper look at how Lev has been establishing a name for itself in the United Kingdom, and what that means for our customers and Salesforce partners.
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Q&A with Martin Kihn: What Marketers Need to Know About CDPs
Learn more about how marketers can harness the power of CDPs in this interview with Martin Kihn.
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A Marketers Guide to Dreamforce 2021
For those looking to glean some excellent, marketing-focused takeaways from Dreamforce, check out these sessions.
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Marketing Cloud: June 2021 Release Updates
Hosts Bobby and Cole are joined by guest Nick Burggraf to breakdown the highlights from Salesforce's June 2021 Marketing Cloud updates.
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Ultraviolet Keynote Sessions: Martin Kihn
Bobby Tichy chats with Martin Kihn, SVP Strategy, Marketing Cloud at Salesforce to discuss how marketers can effectively utilize data to power their marketing efforts.
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Customer 360: Looking Toward The Future
The industry has been buzzing with this idea of a unified customer profile, or a 360 degree view of the customer. How can an organization with multiple points of engagement through siloed systems..
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CDPs With Martin Kihn
Marty Kihn joins hosts Bobby and Cole to share his expertise on all things CDPs.
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Marketing Cloud CDP + Marketing Cloud Personalization: The Perfect Pair to Drive Your Personalization Strategy
Learn what each of these tools offer, and how they can take your personalization to the next level.
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Lev Is Officially a Salesforce CDP Consulting Partner
Lev is among the first wave of Salesforce partners to achieve accreditation for Salesforce’s CDP (Customer Data Platform).
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