Salesforce
We help top brands create meaningful connections to their customers leveraging the entire Salesforce platform.
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Read moreQ&A with Martin Kihn: What Marketers Need to Know About CDPs
Learn more about how marketers can harness the power of CDPs in this interview with Martin Kihn.
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Read more4 Steps To Set Up Your Salesforce Marketing Cloud Instance
Taking the steps to get the small things right can make or break a successful implementation of Marketing Cloud. Below, are 4 steps to set yourself up for success.
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Read moreA Marketers Guide to Dreamforce 2021
For those looking to glean some excellent, marketing-focused takeaways from Dreamforce, check out these sessions.
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Read moreEinstein Analytics 101
You don't need to be a rocket scientist to use Einstein. Learn more about Einstein Analytics and the benefits it provides marketers.
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A Marketer's Guide to Holiday Planning (2021)
The holiday season is fast-approaching, meaning it's time for mega sales, festive holiday marketing campaigns, and most importantly, this holiday marketing planning guide.
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Read moreAmpscript 101: Amped About Ampscript
This post will walk through everything you need to know about Ampscript and how it makes personalization easy for marketers.
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Read moreThe Salesforce AppExchange: To Build or to Buy?
The Salesforce AppExchange is an invaluable tool for certified partner solutions. This post discusses the pros and cons of building vs buying.
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Read more3 Ways Lev Customers are Using Interaction Studio for Next Level Personalization
Interaction Studio is a powerful, real-time personalization engine that creates opportunities for digital marketers to understand what their customers want.
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Read moreMarketing Cloud: June 2021 Release Updates
Hosts Bobby and Cole are joined by guest Nick Burggraf to breakdown the highlights from Salesforce's June 2021 Marketing Cloud updates.
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Read moreDemystifying Your CRM Options: Homegrown vs Turnkey vs Salesforce
Deciding what kind of CRM solution to use is a difficult decision. This post highlights the pros and cons of three different solution options: homegrown, turnkey, and Salesforce.
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Read moreHow to Maximize Lead Lifecycle in Pardot
Learn what to consider when developing your lead lifecycle strategy and how to maximize Pardot and Salesforce Sales Cloud to increase lead velocity and drive conversions.
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Read moreHow Atrium Health is Growing Patient Relationships Through Digital Engagement
Atrium Health is focused on providing clinically excellent and compassionate care for their patients, which includes the care and communication they receive across their entire journey.
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Read moreThree Benefits of Integrating Advertising Studio into Salesforce Marketing Cloud
Bringing Ad Studio into your tech stack can be a game-changing integration. Below are three key benefits to integrating Ad Studio into your instance of Marketing Cloud.
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Read moreLottery Loyalty: How the New Jersey Lottery is Powering Their Loyalty Program with Salesforce Marketing Cloud
Learn how our customer Northstar New Jersey Lottery Group is driving customer loyalty by leveraging Salesforce Marketing Cloud.
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Read moreUltraviolet Keynote Sessions: Martin Kihn
Bobby Tichy chats with Martin Kihn, SVP Strategy, Marketing Cloud at Salesforce to discuss how marketers can effectively utilize data to power their marketing efforts.
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Read more10 Ways Digital Marketing Enhances the Fan Experience
As sports teams begin to welcome larger crowds into their venues, it's important to deliver exceptional fan experiences. Here are ten ways they can leverage digital marketing to drive fan loyalty.
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Read moreThree Common Pitfalls to Avoid in Pardot
Not taking the necessary steps to set yourself up for success before sending your first emails out of a new ESP can have some serious consequences.
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Read moreBeginning the Pardot Journey
Salesforce's Pardot is a powerful platform to help enhance customers' buying experiences. In the first blog of this series, learn why you should invest in Pardot, and how to get started.
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Read moreUltraviolet Keynote Sessions: Scott Dorsey
This is the first episode of the Ultraviolet Keynote Series featuring co-founder of ExactTarget and High Alpha Managing Partner Scott Dorsey.
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Read moreLev to Sponsor JR Hildebrand at the Indy 500
Lev is excited to be a co-sponsor of JR Hildebrand for the 105th running of the Indianapolis 500 on May 30th.
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