Salesforce

Most healthcare organizations have a backlog of 3-4 months worth of elective surgeries and appointments to reschedule, and will also want to work to maintain appointments that were already scheduled..

Learn how teams are using Salesforce to develop a 360 degree view of the customer and the most critical pieces to streamline the brand experience.

Audience Studio and Datorama are powerful Salesforce platforms that can be seamlessly linked together and leveraged for success.

In this podcast we cover the functions of Datorama, things to keep in mind when implementing Datorama, how it complements and compares to Tableau , and the standard Marketing Cloud...

Salesforce is a powerful platform that can take your business to the next level. Here are pointers to make sure the investment you make in Salesforce is well spent and will continue to drive value.

The past few weeks have been interesting to say the least. Many organizations are taking steps to ensure the safety of their employees and partners while continuing to still do business by...

Over the past decade, there has been a huge increase in platforms and automation technologies – which have put the power of marketing back in the hands of the company. As a result, marketing...

If you’re a marketer, or interact with the marketing branch of your business, you’re aware of all of the different avenues that exist – and continue to be released or revamped – to amplify...

Why CRM? At some point in the last few years, you may have heard that we have entered a new industrial era – the age of big data. No matter your industry, data is playing a larger and larger role...

The industry has been buzzing with this idea of a unified customer profile, or a 360 degree view of the customer. How can an organization with multiple points of engagement through siloed systems..

The definition of “discovery” commonly reads along the lines of “didn’t know before,” or “not known previously,” or sometimes, “for the first time.”  In the marketing technology space, we go...

INDIANAPOLIS, IND. (June 11, 2019) — Lev, a leading marketing technology consultancy, announced the launch of their Data + Analytics Practice enabled by Datorama, a Salesforce company, and leader...

Ah, the foundation to success on Marketing Cloud! It all begins with data modeling, design, and integrations. This is the prerequisite to getting the most out of Marketing Cloud, your digital strategy

Driven by multi-cloud interaction, this engagement focused on Sales Cloud events triggering journeys in Marketing Cloud’s Journey Builder to drive individual paths based on triggered events for new pa

By standing up a Sales Cloud account, the company gained the ability to track the sales cycle for each customer from pre-sales to fulfillment. This gave them easy access to pull reports and analyze...