Salesforce

We help top brands create meaningful connections to their customers leveraging the entire Salesforce platform.

  • Q&A with Martin Kihn: What Marketers Need to Know About CDPs

    Q&A with Martin Kihn: What Marketers Need to Know About CDPs

    Learn more about how marketers can harness the power of CDPs in this interview with Martin Kihn.

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  • 4 Steps To Set Up Your Salesforce Marketing Cloud Instance

    4 Steps To Set Up Your Salesforce Marketing Cloud Instance

    Taking the steps to get the small things right can make or break a successful implementation of Marketing Cloud. Below, are 4 steps to set yourself up for success.

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  • A Marketers Guide to Dreamforce 2021

    A Marketers Guide to Dreamforce 2021

    For those looking to glean some excellent, marketing-focused takeaways from Dreamforce, check out these sessions.

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  • Einstein Analytics 101

    Einstein Analytics 101

    You don't need to be a rocket scientist to use Einstein. Learn more about Einstein Analytics and the benefits it provides marketers.

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  • A Marketer's Guide to Holiday Planning (2021)

    A Marketer's Guide to Holiday Planning (2021)

    The holiday season is fast-approaching, meaning it's time for mega sales, festive holiday marketing campaigns, and most importantly, this holiday marketing planning guide.

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  • Ampscript 101: Amped About Ampscript

    Ampscript 101: Amped About Ampscript

    This post will walk through everything you need to know about Ampscript and how it makes personalization easy for marketers.

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  • The Salesforce AppExchange: To Build or to Buy?

    The Salesforce AppExchange: To Build or to Buy?

    The Salesforce AppExchange is an invaluable tool for certified partner solutions. This post discusses the pros and cons of building vs buying.

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  • 3 Ways Lev Customers are Using Interaction Studio for Next Level Personalization

    3 Ways Lev Customers are Using Interaction Studio for Next Level Personalization

    Interaction Studio is a powerful, real-time personalization engine that creates opportunities for digital marketers to understand what their customers want.

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  • Marketing Cloud: June 2021 Release Updates

    Marketing Cloud: June 2021 Release Updates

    Hosts Bobby and Cole are joined by guest Nick Burggraf to breakdown the highlights from Salesforce's June 2021 Marketing Cloud updates.

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  • Demystifying Your CRM Options: Homegrown vs Turnkey vs Salesforce

    Demystifying Your CRM Options: Homegrown vs Turnkey vs Salesforce

    Deciding what kind of CRM solution to use is a difficult decision. This post highlights the pros and cons of three different solution options: homegrown, turnkey, and Salesforce.

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  • How to Maximize Lead Lifecycle in Pardot

    How to Maximize Lead Lifecycle in Pardot

    Learn what to consider when developing your lead lifecycle strategy and how to maximize Pardot and Salesforce Sales Cloud to increase lead velocity and drive conversions.

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  • How Atrium Health is Growing Patient Relationships Through Digital Engagement

    How Atrium Health is Growing Patient Relationships Through Digital Engagement

    Atrium Health is focused on providing clinically excellent and compassionate care for their patients, which includes the care and communication they receive across their entire journey.

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  • Three Benefits of Integrating Advertising Studio into Salesforce Marketing Cloud

    Three Benefits of Integrating Advertising Studio into Salesforce Marketing Cloud

    Bringing Ad Studio into your tech stack can be a game-changing integration. Below are three key benefits to integrating Ad Studio into your instance of Marketing Cloud.

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  • Lottery Loyalty: How the New Jersey Lottery is Powering Their Loyalty Program with Salesforce Marketing Cloud

    Lottery Loyalty: How the New Jersey Lottery is Powering Their Loyalty Program with Salesforce Marketing Cloud

    Learn how our customer Northstar New Jersey Lottery Group is driving customer loyalty by leveraging Salesforce Marketing Cloud.

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  • Ultraviolet Keynote Sessions: Martin Kihn

    Ultraviolet Keynote Sessions: Martin Kihn

    Bobby Tichy chats with Martin Kihn, SVP Strategy, Marketing Cloud at Salesforce to discuss how marketers can effectively utilize data to power their marketing efforts.

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  • 10 Ways Digital Marketing Enhances the Fan Experience

    10 Ways Digital Marketing Enhances the Fan Experience

    As sports teams begin to welcome larger crowds into their venues, it's important to deliver exceptional fan experiences. Here are ten ways they can leverage digital marketing to drive fan loyalty.

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  • Three Common Pitfalls to Avoid in Pardot

    Three Common Pitfalls to Avoid in Pardot

    Not taking the necessary steps to set yourself up for success before sending your first emails out of a new ESP can have some serious consequences.

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  • Beginning the Pardot Journey

    Beginning the Pardot Journey

    Salesforce's Pardot is a powerful platform to help enhance customers' buying experiences. In the first blog of this series, learn why you should invest in Pardot, and how to get started.

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  • Ultraviolet Keynote Sessions: Scott Dorsey

    Ultraviolet Keynote Sessions: Scott Dorsey

    This is the first episode of the Ultraviolet Keynote Series featuring co-founder of ExactTarget and High Alpha Managing Partner Scott Dorsey.

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  • Lev to Sponsor JR Hildebrand at the Indy 500

    Lev to Sponsor JR Hildebrand at the Indy 500

    Lev is excited to be a co-sponsor of JR Hildebrand for the 105th running of the Indianapolis 500 on May 30th.

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