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Level Up Your Marketing Knowledge with These Top-Tier Salesforce Connections Sessions

Salesforce Connections is back and ready to inspire this June 7-8th in Chicago. This jam-packed two-day conference is chock-full of helpful sessions focused on enhancing personalization through AI, Salesforce Data Cloud, and orchestrating multichannel customer journeys. But with 246 sessions occurring throughout the conference, how do you not let FOMO get to you and get the most out of your time at Connections? 

Worry not! Our team of marketing experts combed through the entire sessions catalogue to provide you a curated list of the sessions we find will be most helpful going into the 2nd half of 2023:

Establish a Single Source of Truth for Customer and Marketing Data with these Data-Focused Sessions 

  • Data Cloud Is a Game Changer. Are You Ready? - Wednesday, June 7 at 9:30 AM - 9:50 AM CDT/10:30 AM - 10:50 AM EDT, West Loop Theater — Campground: The power of Data Cloud puts activation in the hands of marketers. One in three clients’ data is not ready for ingestion into Data Cloud. Learn how to accelerate your path to value in every channel.   

  • Personalize Your Customer Relationships with Data Cloud – Wednesday, June 7th at 12:00 PM – 12:40 PM CDT/1:00 PM – 1:40 PM EDT, Breakout Four - W184A: Seventy-three percent of customers expect brands to understand their unique needs. Learn how to unify customer data to drive personalized experiences with Data Cloud for Marketing.

  • Get Started Quick with Data Cloud Best Practices - Thursday, June 8th at 2:00 PM – 2:20 PM CDT/3:00 PM – 3:20 PM EDT, Theater – Commerce Lodge - W178: Learn how Salesforce creates personalized experiences that win customers and employees alike using Data Cloud. Hear from a product manager implementing Data Cloud how you can accelerate the creation of your data lake. 

Enhance Your Personalization Strategy with these AI-Charged Sessions: 

  • 3 Steps to Prepare for Your Transformation – Wednesday, June 7th at 12:30 PM – 12:50 PM CDT/1:30 PM – 1:50 PM EDT, Lincoln Park Theater – Campground and Thursday June 8th at 2:30 PM – 2:50 PM CDT/3:30 PM – 3:50 PM EDT, West Loop Theater - Campground: The most important moment in a transformation is before you begin. Join Salesforce Professional Services experts to learn how to set the right foundation and capitalize on innovations with AI + data.    

  • Generative AI for Marketing – Wednesday June 7th at 3:00 PM – 4:00 PM CDT/ 4:00 PM – 5:00 PM EDT, Roundtable Room – Marketing Lounge - W179: Join industry trailblazers as we discuss how Generative AI will revolutionize retail operations, scale real-time personalization, and unlock the ability to connect with shoppers in a whole new way. 

  • 3 Steps for Becoming a Customer Company with AI + Data + CRM – Thursday, June 8th at 9:00 AM – 9:40 AM CDT/10:00 AM – 10:40 AM EDT, Breakout One - W183: By building trusted relationships that adapt in real time, customer companies create customer magic. Learn how industry leaders unite their teams and wow their customers with a data-centered approach.    

Orchestrate Personalized, Multichannel Experiences with these Customer Experience Sessions: 

  • How to Plan for Enterprise Scale in Your B2B Deployment – Thursday, June 8th at 1:30 PM – 2:10 PM CDT/2:30 PM – 3:10 PM EDT, Break Out Two - W183: Hear from subject matter experts and customer Trailblazers on how to achieve digital transformation and accelerate return on investment with Salesforce Commerce.    

  • Orchestrating the Multichannel Customer Journey – Thursday, June 8th at 1:30 PM – 2:15 PM CDT/2:30 PM – 3:15 PM EDT, Keynote: Join to discover how Wyndham delivers meaningful moments across the customer lifecycle with a cloud-first and AI approach to the multichannel experience.   

Transform Your Marketing Operations with these Lev Partners: 

  • 3 Ways to Transform Store Operations with Slack – Wednesday, June 7th at 1:00 PM – 1:20 PM CDT/2:00 PM – 2:20PM EDT, Theater – Commerce Lounge - W178: See how Slack connects retail HQs to their front lines with real-time data and insights. Explore use cases for store managers and store associates that help boost productivity and collaboration. 

  • 3 Tips for Creating Valuable Content Partnerships with Slack – Thursday, June 8th at 3:00 PM – 3:20 PM CDT/4:00 PM – 4:20 PM EDT, Lincoln Park Theater - Campground: Discover how Slack helps bring ad and content partnerships to life. See a demo and explore how media teams connect directly with brands, boost marketing and sales teamwork, and execute faster with AI. 

  • How the Pacers Slam Dunk Their Marketing Strategy with AI + Data + CRM – Thursday, June 8th at 10:30 AM – 11:10 AM CDT/11:30 AM –12:10 PM EDT, Breakout Two - W183: Make every moment count with the full power of Marketing Cloud. Learn real-world examples of how connected data, personalization, engagement, and intelligence scale personalization and efficiency from Jay Wilder, VP of Product Marketing at Salesforce, and Taylor Griffin, Director of Customer Engagement of Pacers Sports and Entertainment. 

Connect with Lev at Connections

Visit our Connections 2023 homepage to get the latest and greatest information about our events, booth presence, and meetups!

Consider unwinding with us at our happy hour, visiting us at booth #311 in the expo hall, and attending our session “Data Cloud is a Game Changer. Are You Ready?” We’re excited to see you there and discover new opportunities for how we can help you level up your marketing operations!