Blog

Gain insights on all things customer experience, digital transformation, email marketing, digital strategy, and more.

  • Demystifying Your CRM Options: Homegrown vs Turnkey vs Salesforce

    Demystifying Your CRM Options: Homegrown vs Turnkey vs Salesforce

    Deciding what kind of CRM solution to use is a difficult decision. This post highlights the pros and cons of three different solution options: homegrown, turnkey, and Salesforce.

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  • How to Maximize Lead Lifecycle in Pardot

    How to Maximize Lead Lifecycle in Pardot

    Learn what to consider when developing your lead lifecycle strategy and how to maximize Pardot and Salesforce Sales Cloud to increase lead velocity and drive conversions.

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  • How Atrium Health is Growing Patient Relationships Through Digital Engagement

    How Atrium Health is Growing Patient Relationships Through Digital Engagement

    Atrium Health is focused on providing clinically excellent and compassionate care for their patients, which includes the care and communication they receive across their entire journey.

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  • Three Benefits of Integrating Advertising Studio into Salesforce Marketing Cloud

    Three Benefits of Integrating Advertising Studio into Salesforce Marketing Cloud

    Bringing Ad Studio into your tech stack can be a game-changing integration. Below are three key benefits to integrating Ad Studio into your instance of Marketing Cloud.

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  • How Marketers Can Prepare for Apple's Mail Privacy Protection

    How Marketers Can Prepare for Apple's Mail Privacy Protection

    Apple’s recent news regarding Mail Privacy Protection has created a lot of buzz in the industry. Learn what it means and what marketers can do to prepare for these changes.

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  • Lottery Loyalty: How the New Jersey Lottery is Powering Their Loyalty Program with Salesforce Marketing Cloud

    Lottery Loyalty: How the New Jersey Lottery is Powering Their Loyalty Program with Salesforce Marketing Cloud

    Learn how our customer Northstar New Jersey Lottery Group is driving customer loyalty by leveraging Salesforce Marketing Cloud.

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  • 10 Ways Digital Marketing Enhances the Fan Experience

    10 Ways Digital Marketing Enhances the Fan Experience

    As sports teams begin to welcome larger crowds into their venues, it's important to deliver exceptional fan experiences. Here are ten ways they can leverage digital marketing to drive fan loyalty.

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  • Three Common Pitfalls to Avoid in Pardot

    Three Common Pitfalls to Avoid in Pardot

    Not taking the necessary steps to set yourself up for success before sending your first emails out of a new ESP can have some serious consequences.

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  • Beginning the Pardot Journey

    Beginning the Pardot Journey

    Salesforce's Pardot is a powerful platform to help enhance customers' buying experiences. In the first blog of this series, learn why you should invest in Pardot, and how to get started.

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  • Lev to Sponsor JR Hildebrand at the Indy 500

    Lev to Sponsor JR Hildebrand at the Indy 500

    Lev is excited to be a co-sponsor of JR Hildebrand for the 105th running of the Indianapolis 500 on May 30th.

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  • Getting Your Data in Shape: 3 Ways Equinox Took Control of Their Data in Marketing Cloud

    Getting Your Data in Shape: 3 Ways Equinox Took Control of Their Data in Marketing Cloud

    Learn how Equinox worked with Lev to take control of their data, and created a better experience for their members.

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  • Adapting the Fan Experience in the Age of Covid

    Adapting the Fan Experience in the Age of Covid

    The pandemic has been disruptive to the sports industry, but it's also provided a different way for teams to engage fans. Learn how we are helping sports teams adapt the fan experience.

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  • Automating Lead Lifecycle with Interaction Studio

    Automating Lead Lifecycle with Interaction Studio

    Learn how Interaction Studio can help you design and deploy cross-channel automated marketing programs across the customer lifecycle.

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  • 11 Ways Forms Enhance the Digital Journey in Sports + Entertainment

    11 Ways Forms Enhance the Digital Journey in Sports + Entertainment

    Setting up a Formstack form in Salesforce is an effective way to ensure your customers experience a smooth digital journey. Check out our top 11 ways to use forms in sports and entertainment.

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  • Why Salesforce is a Top Choice for Marketers: The Value of Implementing Marketing Cloud

    Why Salesforce is a Top Choice for Marketers: The Value of Implementing Marketing Cloud

    We’re sharing some of the top reasons we help thousands of marketers every year make the switch to Marketing Cloud.

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  • Personalization at Scale with Interaction Studio

    Personalization at Scale with Interaction Studio

    Real-time personalization has become a must for marketers today. Learn how Interaction Studio makes personalization at scale a reality for companies.

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  • Ultraviolet: Invest in More Than Yourself

    Ultraviolet: Invest in More Than Yourself

    When you purchase a ticket to Ultraviolet, you are supporting a nonprofit selected by one of Lev’s affinity groups. Learn more about these amazing nonprofits.

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  • Smart Marketing with Send Time Optimization

    Smart Marketing with Send Time Optimization

    A step-by-step guide on how to use Einstein’s Send Time Optimization for quick wins in Salesforce Marketing Cloud.

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  • Let's Learn Something Together at Ultraviolet

    Let's Learn Something Together at Ultraviolet

    Lev's CEO Michael Burton shares what Ultraviolet success means to him, and what he's looking forward to the most.

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  • Ultraviolet Sponsors Announced!

    Ultraviolet Sponsors Announced!

    Learn more about the Ultraviolet sponsors -- Salesforce, Airship, Bynder, and Movable Ink.

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