Blog

Gain insights on all things customer experience, digital transformation, email marketing, digital strategy, and more.

  • Q&A with Martin Kihn: What Marketers Need to Know About CDPs

    Q&A with Martin Kihn: What Marketers Need to Know About CDPs

    Learn more about how marketers can harness the power of CDPs in this interview with Martin Kihn.

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  • 4 Steps To Set Up Your Salesforce Marketing Cloud Instance

    4 Steps To Set Up Your Salesforce Marketing Cloud Instance

    Taking the steps to get the small things right can make or break a successful implementation of Marketing Cloud. Below, are 4 steps to set yourself up for success.

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  • A Marketers Guide to Dreamforce 2021

    A Marketers Guide to Dreamforce 2021

    For those looking to glean some excellent, marketing-focused takeaways from Dreamforce, check out these sessions.

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  • Einstein Analytics 101

    Einstein Analytics 101

    You don't need to be a rocket scientist to use Einstein. Learn more about Einstein Analytics and the benefits it provides marketers.

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  • Ampscript 101: Amped About Ampscript

    Ampscript 101: Amped About Ampscript

    This post will walk through everything you need to know about Ampscript and how it makes personalization easy for marketers.

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  • The Salesforce AppExchange: To Build or to Buy?

    The Salesforce AppExchange: To Build or to Buy?

    The Salesforce AppExchange is an invaluable tool for certified partner solutions. This post discusses the pros and cons of building vs buying.

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  • 3 Ways Lev Customers are Using Interaction Studio for Next Level Personalization

    3 Ways Lev Customers are Using Interaction Studio for Next Level Personalization

    Interaction Studio is a powerful, real-time personalization engine that creates opportunities for digital marketers to understand what their customers want.

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  • Building a Marketing Tech Stack? Start here.

    Building a Marketing Tech Stack? Start here.

    This post will identify common challenges marketers encounter on their way to building a tech stack, and provide five things to think about when adding something new to your lineup.

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  • Demystifying Your CRM Options: Homegrown vs Turnkey vs Salesforce

    Demystifying Your CRM Options: Homegrown vs Turnkey vs Salesforce

    Deciding what kind of CRM solution to use is a difficult decision. This post highlights the pros and cons of three different solution options: homegrown, turnkey, and Salesforce.

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  • How to Maximize Lead Lifecycle in Pardot

    How to Maximize Lead Lifecycle in Pardot

    Learn what to consider when developing your lead lifecycle strategy and how to maximize Pardot and Salesforce Sales Cloud to increase lead velocity and drive conversions.

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  • How Atrium Health is Growing Patient Relationships Through Digital Engagement

    How Atrium Health is Growing Patient Relationships Through Digital Engagement

    Atrium Health is focused on providing clinically excellent and compassionate care for their patients, which includes the care and communication they receive across their entire journey.

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  • Three Benefits of Integrating Advertising Studio into Salesforce Marketing Cloud

    Three Benefits of Integrating Advertising Studio into Salesforce Marketing Cloud

    Bringing Ad Studio into your tech stack can be a game-changing integration. Below are three key benefits to integrating Ad Studio into your instance of Marketing Cloud.

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  • How Marketers Can Prepare for Apple's Mail Privacy Protection

    How Marketers Can Prepare for Apple's Mail Privacy Protection

    Apple’s recent news regarding Mail Privacy Protection has created a lot of buzz in the industry. Learn what it means and what marketers can do to prepare for these changes.

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  • Lottery Loyalty: How the New Jersey Lottery is Powering Their Loyalty Program with Salesforce Marketing Cloud

    Lottery Loyalty: How the New Jersey Lottery is Powering Their Loyalty Program with Salesforce Marketing Cloud

    Learn how our customer Northstar New Jersey Lottery Group is driving customer loyalty by leveraging Salesforce Marketing Cloud.

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  • 10 Ways Digital Marketing Enhances the Fan Experience

    10 Ways Digital Marketing Enhances the Fan Experience

    As sports teams begin to welcome larger crowds into their venues, it's important to deliver exceptional fan experiences. Here are ten ways they can leverage digital marketing to drive fan loyalty.

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  • Three Common Pitfalls to Avoid in Pardot

    Three Common Pitfalls to Avoid in Pardot

    Not taking the necessary steps to set yourself up for success before sending your first emails out of a new ESP can have some serious consequences.

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  • Beginning the Pardot Journey

    Beginning the Pardot Journey

    Salesforce's Pardot is a powerful platform to help enhance customers' buying experiences. In the first blog of this series, learn why you should invest in Pardot, and how to get started.

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  • Lev to Sponsor JR Hildebrand at the Indy 500

    Lev to Sponsor JR Hildebrand at the Indy 500

    Lev is excited to be a co-sponsor of JR Hildebrand for the 105th running of the Indianapolis 500 on May 30th.

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  • Getting Your Data in Shape: 3 Ways Equinox Took Control of Their Data in Marketing Cloud

    Getting Your Data in Shape: 3 Ways Equinox Took Control of Their Data in Marketing Cloud

    Learn how Equinox worked with Lev to take control of their data, and created a better experience for their members.

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  • Adapting the Fan Experience in the Age of Covid

    Adapting the Fan Experience in the Age of Covid

    The pandemic has been disruptive to the sports industry, but it's also provided a different way for teams to engage fans. Learn how we are helping sports teams adapt the fan experience.

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