Blog

Gain insights on all things customer experience, digital transformation, email marketing, digital strategy, and more.

  • Customer Engagement Query

    Customer Engagement Query

    Lev’s Director of Project Services, Stephen Rosenfeld, has built a query you can modify and use to segment your list into very engaged, moderately engaged, not engaged, and dead. You can adjust as...

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  • Five Actions You Can Take Right Now to Make an Impact in Marketing Cloud

    Five Actions You Can Take Right Now to Make an Impact in Marketing Cloud

    For marketers working in Marketing Cloud there are still actionable steps you can take right now to make sure your digital programs are ready when you’re given the green light to move forward.

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  • Is Your Organization Ready For a ‘New Normal’?

    Is Your Organization Ready For a ‘New Normal’?

    We don’t know what the future will bring, but we do know that to be successful we must adapt and change to meet the needs of our customers. By leveraging the technology and systems in place we can evo

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  • Communities Over Content: The Importance of Community Engagement in Media

    Communities Over Content: The Importance of Community Engagement in Media

    As the amount of content continues to grow, we’ll continue to see communities and micro-communities organize and identify with that content. And, as fans become more involved and immersed...

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  • Is Your Salesforce Instance Set Up For Remote Working?

    Is Your Salesforce Instance Set Up For Remote Working?

    The past few weeks have been interesting to say the least. Many organizations are taking steps to ensure the safety of their employees and partners while continuing to still do business by...

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  • The One Where We Binged All The Episodes: Marketing To Media Consumers

    The One Where We Binged All The Episodes: Marketing To Media Consumers

    It’s the year 2000. Your favorite TV show is Friends. To watch, you tuned in (on your Sony Trinitron Television) to NBC at 8:30 p.m., every Thursday (unless one of your friends with Tivo did you a...

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  • Why We Built Campaign Studio

    Why We Built Campaign Studio

    Campaign Studio is an automated migration tool that helps marketers reduce time spent on recreating campaign assets from 45 minutes to less than 1 minute. Learn more about how Campaign Studio works...

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  • A DSO’s Five Tips To Mastering The Patient Experience

    A DSO’s Five Tips To Mastering The Patient Experience

    Now, more than ever, health organizations need to step up to the challenge of creating a patient-centric experience. According to the Salesforce global study, “State of the Connected Customer,”...

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  • How Marketing Teams Can Leverage Salesforce Across Clouds

    How Marketing Teams Can Leverage Salesforce Across Clouds

    Over the past decade, there has been a huge increase in platforms and automation technologies – which have put the power of marketing back in the hands of the company. As a result, marketing...

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  • Unifying Your Marketing Data: Leveling Up With Datorama

    Unifying Your Marketing Data: Leveling Up With Datorama

    If you’re a marketer, or interact with the marketing branch of your business, you’re aware of all of the different avenues that exist – and continue to be released or revamped – to amplify...

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  • How To Create Your Marketing Cloud Roadmap + Set Your Team Up For Success

    How To Create Your Marketing Cloud Roadmap + Set Your Team Up For Success

    As we jump into a new year and decade, many of us are coming into the season with new outlooks, goals, and points-of-view. We all have a vision for what we want to achieve, but not necessarily a...

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  • 2019: A Year In Review

    2019: A Year In Review

    The end of the year (and moreso, the end of the decade) is always a great time for reflecting upon accomplishments, achievements, and lessons learned. For Lev, our transformation over the last...

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  • Core 101: Why Salesforce’s Core Platform Is Core To The Customer Experience

    Core 101: Why Salesforce’s Core Platform Is Core To The Customer Experience

    Why CRM? At some point in the last few years, you may have heard that we have entered a new industrial era – the age of big data. No matter your industry, data is playing a larger and larger role...

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  • Customer 360: Looking Toward The Future

    Customer 360: Looking Toward The Future

    The industry has been buzzing with this idea of a unified customer profile, or a 360 degree view of the customer. How can an organization with multiple points of engagement through siloed systems..

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  • Discoveries: “X” Marks The Data Model

    Discoveries: “X” Marks The Data Model

    The definition of “discovery” commonly reads along the lines of “didn’t know before,” or “not known previously,” or sometimes, “for the first time.”  In the marketing technology space, we go...

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  • Moving Beyond Just “Payer:” Why It’s Time for Insurance Organizations to Level Up the Member Experience

    Moving Beyond Just “Payer:” Why It’s Time for Insurance Organizations to Level Up the Member Experience

    With healthcare costs on the rise, patients are now demanding a higher quality of service and a more personalized experience than ever before. Not only are they demanding better service from their...

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  • How Healthcare Marketers Are Engaging With Patients In A Digital Age

    How Healthcare Marketers Are Engaging With Patients In A Digital Age

    Imagine this: You wake up. You check your sleep pattern on your watch. You eat your breakfast. You track your calories on your phone. You walk to work. How many steps was that? You grab a coffee...

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  • How The Pacers Use Salesforce to Create the Ultimate Fan Experience and Build Their Dream Team

    How The Pacers Use Salesforce to Create the Ultimate Fan Experience and Build Their Dream Team

    Pacers Sports & Entertainment and Lev are partnering to help the Pacers work towards digital transformation as they work toward the fieldhouse of the future. Learn how they're using Salesforce to...

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  • How Caesars Entertainment Hit the Email Marketing Jackpot

    How Caesars Entertainment Hit the Email Marketing Jackpot

    The Caesars Entertainment marketing team had big goals with a small team. Lev helped them increase sending capacity by 800% using Salesforce Marketing Cloud, and estimated a 50% lift in revenue.

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  • Understanding + Leveraging Personas

    Understanding + Leveraging Personas

    Whether you are implementing a client solution, looking to shorten the sales cycle, making customer-centric enhancements to your product offerings, or aspiring to increase engagement in your...

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