Blog

Gain insights on all things customer experience, digital transformation, email marketing, digital strategy, and more.

  • Why Salesforce is a Top Choice for Marketers: The Value of Implementing Marketing Cloud

    Why Salesforce is a Top Choice for Marketers: The Value of Implementing Marketing Cloud

    We’re sharing some of the top reasons we help thousands of marketers every year make the switch to Marketing Cloud.

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  • Personalization at Scale with Interaction Studio

    Personalization at Scale with Interaction Studio

    Real-time personalization has become a must for marketers today. Learn how Interaction Studio makes personalization at scale a reality for companies.

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  • Ultraviolet: Invest in More Than Yourself

    Ultraviolet: Invest in More Than Yourself

    When you purchase a ticket to Ultraviolet, you are supporting a nonprofit selected by one of Lev’s affinity groups. Learn more about these amazing nonprofits.

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  • Smart Marketing with Send Time Optimization

    Smart Marketing with Send Time Optimization

    A step-by-step guide on how to use Einstein’s Send Time Optimization for quick wins in Salesforce Marketing Cloud.

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  • Let's Learn Something Together at Ultraviolet

    Let's Learn Something Together at Ultraviolet

    Lev's CEO Michael Burton shares what Ultraviolet success means to him, and what he's looking forward to the most.

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  • Ultraviolet Sponsors Announced!

    Ultraviolet Sponsors Announced!

    Learn more about the Ultraviolet sponsors -- Salesforce, Airship, Bynder, and Movable Ink.

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  • The Future of Paid Media (Part 2): What Can Marketers Do?

    The Future of Paid Media (Part 2): What Can Marketers Do?

    In part 2 of this blog series, you will learn tactics to incorporate into your programmatic paid media strategies, and new solutions paid media marketers should have on their radar.

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  • The Future of Paid Media (Part 1): How Did We Get Here?

    The Future of Paid Media (Part 1): How Did We Get Here?

    There have been a lot of changes in consumer data privacy that will affect how 3rd party cookies are used. Learn how we got here, and how to begin preparing for the changes on the way.

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  • 5 Tips for a Seamless Transition to Marketing Cloud

    5 Tips for a Seamless Transition to Marketing Cloud

    Learn how Lev customer, IGT (International Gaming Technology), made a seamless transition into SFMC during their implementation and roll out to their global marketing team.

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  • Why You Should Attend Ultraviolet

    Why You Should Attend Ultraviolet

    Find out what makes Ultraviolet different from other conferences.

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  • 5 Tips for Preparing for Your SFMC Certification

    5 Tips for Preparing for Your SFMC Certification

    Lev's Technical Trainer shares her top five tips on how to prepare for the Salesforce Marketing Cloud certification.

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  • Introducing the Ultraviolet Keynote Speakers!

    Introducing the Ultraviolet Keynote Speakers!

    We are so excited to announce Angela Duckworth, Desirée Rogers, and Scott Dorsey as keynote speakers for the first-ever Ultraviolet conference, April 6-7!

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  • How Salesforce’s Digital 360 is Creating Better Digital Experiences

    How Salesforce’s Digital 360 is Creating Better Digital Experiences

    We dive deep into Salesforce's Digital 360 in an interview with Ben Yerushalmi, Salesforce's VP of Global Cloud Solution Alliances.

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  • Meet Your Consulting Partner's Key Stakeholders

    Meet Your Consulting Partner's Key Stakeholders

    As a consulting partner, what makes Lev, Lev is our people. In order to make your partner an extension of your team, you’ll want to get to know their key stakeholders.

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  • Marketing Automation: Manufacturing's Secret Weapon

    Marketing Automation: Manufacturing's Secret Weapon

    Unlike consumer-facing brands, manufacturers have more complicated buying journeys and sales processes. Learn how marketing automation supports the sales cycle and unifies the customer experience.

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  • 2020: A Year in Review

    2020: A Year in Review

    As we wrap up 2020, and look forward to 2021, we are sharing some of the highlights we have celebrated from this extraordinary (or anything-but-ordinary) year. 🎉

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  • Digital Marketing Trends in 2020 + Predictions for 2021

    Digital Marketing Trends in 2020 + Predictions for 2021

    We take a look back at five digital marketing trends from this year, and make three predictions of what we can expect in the digital marketing space in 2021.

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  • How to Make Your Consulting Partner an Extension of Your Team

    How to Make Your Consulting Partner an Extension of Your Team

    Creating an ideal partner relationship is easier than you think. Here are five ways a customer can make their consulting partner an extension of their team.

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  • Marketing Cloud: Unique IDs 101

    Marketing Cloud: Unique IDs 101

    Unique ID’s are a part of the beginning of almost every implementation or migration in Salesforce Marketing Cloud. Below are some things to think about when identifying the unique ID in your instance.

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  • 4 Holiday Shopping Predictions for Retail Marketers

    4 Holiday Shopping Predictions for Retail Marketers

    We made four predictions about what retail marketers should be focused on this holiday shopping season.

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