Blog

Gain insights on all things customer experience, digital transformation, email marketing, digital strategy, and more.

  • When Should You Start Your Marketing Cloud Implementation? Immediately.

    When Should You Start Your Marketing Cloud Implementation? Immediately.

    Once you’ve made the choice to invest in Marketing Cloud, it’s important to hit the ground running with implementation.

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  • 8 Ways Retail Marketers Can Keep Customers Happy Despite Supply Chain Issues

    8 Ways Retail Marketers Can Keep Customers Happy Despite Supply Chain Issues

    Learn how marketers can beat supply chain delays with 8 digital marketing strategies that will keep customers informed and happy.

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  • 3 Digital Trends Banks are Embracing this Holiday Season

    3 Digital Trends Banks are Embracing this Holiday Season

    Learn what trends banks are leaning into this holiday season to level up their customers' digital experiences.

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  • Email Templates: Out Of The Box vs Custom

    Email Templates: Out Of The Box vs Custom

    What email template is right for you? This post weighs the pros and cons of out of the box and custom email templates.

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  • How Salesforce Can Modernize Your Banking

    How Salesforce Can Modernize Your Banking

    Learn how Financial Services Cloud and Marketing Cloud can take FINS marketing to the next level.

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  • Building a Re-Engagement Campaign with Pardot

    Building a Re-Engagement Campaign with Pardot

    Learn how we "Stay in Lev" with our subscribers with a step-by-step process of our re-engagement program in Engagement Studio.

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  • CDP + Interaction Studio: The Perfect Pair to Drive Your Personalization Strategy

    CDP + Interaction Studio: The Perfect Pair to Drive Your Personalization Strategy

    Together, CDP and Interaction Studio form an incredibly powerful personalization engine. Learn what each of these tools offer, and how they can take your personalization to the next level.

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  • Q&A with Martin Kihn: What Marketers Need to Know About CDPs

    Q&A with Martin Kihn: What Marketers Need to Know About CDPs

    Learn more about how marketers can harness the power of CDPs in this interview with Martin Kihn.

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  • 4 Steps To Set Up Your Salesforce Marketing Cloud Instance

    4 Steps To Set Up Your Salesforce Marketing Cloud Instance

    Taking the steps to get the small things right can make or break a successful implementation of Marketing Cloud. Below are 4 steps to set yourself up for success.

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  • A Marketers Guide to Dreamforce 2021

    A Marketers Guide to Dreamforce 2021

    For those looking to glean some excellent, marketing-focused takeaways from Dreamforce, check out these sessions.

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  • Einstein Analytics 101

    Einstein Analytics 101

    You don't need to be a rocket scientist to use Einstein. Learn more about Einstein Analytics and the benefits it provides marketers.

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  • Ampscript 101: Amped About Ampscript

    Ampscript 101: Amped About Ampscript

    This post will walk through everything you need to know about Ampscript and how it makes personalization easy for marketers.

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  • The Salesforce AppExchange: To Build or to Buy?

    The Salesforce AppExchange: To Build or to Buy?

    The Salesforce AppExchange is an invaluable tool for certified partner solutions. This post discusses the pros and cons of building vs buying.

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  • 3 Ways Lev Customers are Using Interaction Studio for Next Level Personalization

    3 Ways Lev Customers are Using Interaction Studio for Next Level Personalization

    Interaction Studio is a powerful, real-time personalization engine that creates opportunities for digital marketers to understand what their customers want.

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  • Building a Marketing Tech Stack? Start here.

    Building a Marketing Tech Stack? Start here.

    This post will identify common challenges marketers encounter on their way to building a tech stack, and provide five things to think about when adding something new to your lineup.

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  • Demystifying Your CRM Options: Homegrown vs Turnkey vs Salesforce

    Demystifying Your CRM Options: Homegrown vs Turnkey vs Salesforce

    Deciding what kind of CRM solution to use is a difficult decision. This post highlights the pros and cons of three different solution options: homegrown, turnkey, and Salesforce.

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  • How to Maximize Lead Lifecycle in Pardot

    How to Maximize Lead Lifecycle in Pardot

    Learn what to consider when developing your lead lifecycle strategy and how to maximize Pardot and Salesforce Sales Cloud to increase lead velocity and drive conversions.

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  • How Atrium Health is Growing Patient Relationships Through Digital Engagement

    How Atrium Health is Growing Patient Relationships Through Digital Engagement

    Atrium Health is focused on providing clinically excellent and compassionate care for their patients, which includes the care and communication they receive across their entire journey.

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  • Three Benefits of Integrating Advertising Studio into Salesforce Marketing Cloud

    Three Benefits of Integrating Advertising Studio into Salesforce Marketing Cloud

    Bringing Ad Studio into your tech stack can be a game-changing integration. Below are three key benefits to integrating Ad Studio into your instance of Marketing Cloud.

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  • How Marketers Can Prepare for Apple's Mail Privacy Protection

    How Marketers Can Prepare for Apple's Mail Privacy Protection

    Apple’s recent news regarding Mail Privacy Protection has created a lot of buzz in the industry. Learn what it means and what marketers can do to prepare for these changes.

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