Blog

Gain insights on all things customer experience, digital transformation, email marketing, digital strategy, and more.

  • 4 Ways Retailers Can Create Frictionless Commerce for Customers

    4 Ways Retailers Can Create Frictionless Commerce for Customers

    Creating frictionless commerce is always a valuable tool for retailers, but now that there are more eyes online and clicks on your site it can make or break your business.

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  • Marketing and the Customer Experience

    Marketing and the Customer Experience

    When a marketing organization has better insight into customers, the more enabled the marketing team becomes. Learn more, at ATG's Quote 2 Cast, a virtual conference about The Future of Quote to Cash.

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  • Working From Home: It’s Time to Chat

    Working From Home: It’s Time to Chat

    Learn how Salesforce’s Live Agent and Digital Connect solutions amp up the customer experience by helping you connect customers with the information they need.

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  • 3 Ways FINS Marketers Can Maximize Their Budgets

    3 Ways FINS Marketers Can Maximize Their Budgets

    With closely managed and sometimes shrinking budgets, FINS marketers are under pressure to develop insightful, data-driven strategies with limited time and resources.

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  • Why a Salesforce Partner Is a Good Investment (Despite Budget Cuts)

    Why a Salesforce Partner Is a Good Investment (Despite Budget Cuts)

    Self-implementing to save money is not always the best way to go. Learn why it’s beneficial to work with a partner from the beginning, based on some of the common roadblocks customers encounter.

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  • Working From Home: Dial Up The WFH Experience with CTI

    Working From Home: Dial Up The WFH Experience with CTI

    Now is the time for businesses to focus on technology solutions that drive success for remote employees, and one of the most impactful ways teams amp up their CRM experience is with CTI.

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  • Uncovering Opportunities in Retail with Preference Centers

    Uncovering Opportunities in Retail with Preference Centers

    Preference centers allow digital retail marketers an opportunity to enhance their online brand presence, by aligning their digital marketing with current customer shopping behavior.

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  • Getting The Most Out of Journey Builder

    Getting The Most Out of Journey Builder

    Journey Builder is a tool that can drive personalized, 1:1 communications with customers and prospects at scale. Here are four tips we utilize when implementing journeys with our customers.

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  • Employee Engagement with Marketing Cloud

    Employee Engagement with Marketing Cloud

    Learn how Marketing Cloud can align Marketing, Human Resources, Recruitment, and Operations creating a strong engagement with the most important part of your organization -- your employees.

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  • A Financial Services Customer's Paid Media Strategy Pays Off

    A Financial Services Customer's Paid Media Strategy Pays Off

    Paid media is an art, not a science. Learn how one of our customers optimized a paid media strategy and saw big results.

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  • 4 Steps To Patient Engagement During COVID-19

    4 Steps To Patient Engagement During COVID-19

    Most healthcare organizations have a backlog of 3-4 months worth of elective surgeries and appointments to reschedule, and will also want to work to maintain appointments that were already scheduled..

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  • Best Practices for Email Deliverability During COVID-19

    Best Practices for Email Deliverability During COVID-19

    Best practices for creating email campaigns during COVID-19, including what content to include, a warm up schedule, and send ramp-up tips.

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  • Query Studio for Marketers

    Query Studio for Marketers

    Query Studio is a great tool for marketers to leverage data. This blog offers four, common queries marketers can do without assistance from SQL developers.

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  • If You’re Not Social Listening, You’re Social Shouting

    If You’re Not Social Listening, You’re Social Shouting

    Learn how we work with our clients to help them use Social Studio to listen to what customers, competitors, and consumers are saying online.

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  • Audience Studio and Datorama: Together 4 Eva

    Audience Studio and Datorama: Together 4 Eva

    Audience Studio and Datorama are powerful Salesforce platforms that can be seamlessly linked together and leveraged for success.

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  • [WEBINAR RECAP] You Down With OTT?: Four Trends Impacting Marketing Media to Consumers

    [WEBINAR RECAP] You Down With OTT?: Four Trends Impacting Marketing Media to Consumers

    This webinar discussed the trends of the media + entertainment industry, how they will impact consumers, and how it will change the way companies interact with viewers.

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  • Simplified Abandoned Cart Journeys FTW

    Simplified Abandoned Cart Journeys FTW

    With an increased emphasis on ecommerce and a need to drive conversions for online sales, an effective abandoned cart journey is essential.

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  • How To Not &$!#% Up Your Salesforce Core Implementation

    How To Not &$!#% Up Your Salesforce Core Implementation

    Salesforce is a powerful platform that can take your business to the next level. Here are pointers to make sure the investment you make in Salesforce is well spent and will continue to drive value.

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  • Five Actions You Can Take Right Now to Make an Impact in Marketing Cloud

    Five Actions You Can Take Right Now to Make an Impact in Marketing Cloud

    For marketers working in Marketing Cloud there are still actionable steps you can take right now to make sure your digital programs are ready when you’re given the green light to move forward.

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  • Is Your Organization Ready For a ‘New Normal’?

    Is Your Organization Ready For a ‘New Normal’?

    We don’t know what the future will bring, but we do know that to be successful we must adapt and change to meet the needs of our customers. By leveraging the technology and systems in place we can evo

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