Blog

Gain insights on all things customer experience, digital transformation, email marketing, digital strategy, and more.

  • How Salesforce’s Digital 360 is Creating Better Digital Experiences

    How Salesforce’s Digital 360 is Creating Better Digital Experiences

    We dive deep into Salesforce's Digital 360 in an interview with Ben Yerushalmi, Salesforce's VP of Global Cloud Solution Alliances.

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  • Meet Your Consulting Partner's Key Stakeholders

    Meet Your Consulting Partner's Key Stakeholders

    As a consulting partner, what makes Lev, Lev is our people. In order to make your partner an extension of your team, you’ll want to get to know their key stakeholders.

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  • Marketing Automation: Manufacturing's Secret Weapon

    Marketing Automation: Manufacturing's Secret Weapon

    Unlike consumer-facing brands, manufacturers have more complicated buying journeys and sales processes. Learn how marketing automation supports the sales cycle and unifies the customer experience.

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  • 2020: A Year in Review

    2020: A Year in Review

    As we wrap up 2020, and look forward to 2021, we are sharing some of the highlights we have celebrated from this extraordinary (or anything-but-ordinary) year. 🎉

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  • Digital Marketing Trends in 2020 + Predictions for 2021

    Digital Marketing Trends in 2020 + Predictions for 2021

    We take a look back at five digital marketing trends from this year, and make three predictions of what we can expect in the digital marketing space in 2021.

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  • How to Make Your Consulting Partner an Extension of Your Team

    How to Make Your Consulting Partner an Extension of Your Team

    Creating an ideal partner relationship is easier than you think. Here are five ways a customer can make their consulting partner an extension of their team.

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  • Marketing Cloud: Unique IDs 101

    Marketing Cloud: Unique IDs 101

    Unique ID’s are a part of the beginning of almost every implementation or migration in Salesforce Marketing Cloud. Below are some things to think about when identifying the unique ID in your instance.

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  • 4 Holiday Shopping Predictions for Retail Marketers

    4 Holiday Shopping Predictions for Retail Marketers

    We made four predictions about what retail marketers should be focused on this holiday shopping season.

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  • Interaction Studio for Financial Services: Your Secret Weapon

    Interaction Studio for Financial Services: Your Secret Weapon

    Personalization is key to financial services sales success. Learn three ways to create personalized experiences in FINS with the help of Interaction Studio.

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  • The SubscriberX Journey

    The SubscriberX Journey

    Follow a subscriber's journey across the entire customer lifecycle, and learn how SubscriberX is working behind the scenes to create a personalized and delightful experience.

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  • Lev Launches SubscriberX: An Integrated Marketing Solution for Subscriber Experience powered by Salesforce®

    Lev Launches SubscriberX: An Integrated Marketing Solution for Subscriber Experience powered by Salesforce®

    Lev launches SubscriberX—an integrated solution powered by Salesforce that empowers marketers to grow their subscriber base, increase revenue, and drive customer loyalty.

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  • The 4 Pillars of Personalization in Digital Marketing

    The 4 Pillars of Personalization in Digital Marketing

    Creating meaningful and personalized experiences for customers is key to a successful marketing strategy, and begins with the pillars of personalization at its foundation.

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  • Let's Talk About Text, Baby

    Let's Talk About Text, Baby

    Text messaging provides mobile users a fast, convenient, and constant channel for communicating. Here are five SMS best practices for your next marketing campaign.

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  • Creating a Winning Multi-Channel Campaign with Salesforce

    Creating a Winning Multi-Channel Campaign with Salesforce

    Learn how HBSE used Ad Studio and Social Studio to engage their fan base and take their fan experience to the next level.

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  • USC Athletics Levels Up Their Ticketing Experience With Marketing Cloud

    USC Athletics Levels Up Their Ticketing Experience With Marketing Cloud

    Learn how Lev helped USC Athletics improve their fan experience by integrating Ticketmaster with Marketing Cloud.

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  • Amplify Change Management with In-App Guidance

    Amplify Change Management with In-App Guidance

    Having a strong onboarding and change management process is critical to the success of any implementation. Learn how Salesforce's In-App Guidance is a game changer for onboarding and training.

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  • Loyalty Programs 101: Creating Value for Customers

    Loyalty Programs 101: Creating Value for Customers

    Loyalty programs are a valuable tool in a marketer’s toolkit, and when executed well, not only keep customers happy, but drive sustainable customer growth.

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  • How to Support Employees When WFH is Living at Work

    How to Support Employees When WFH is Living at Work

    How can we support one another while living at work during a global pandemic? Here are four ways to make this transition a little easier.

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  • Using Social Studio to Connect with Customers

    Using Social Studio to Connect with Customers

    Social Studio’s ability to connect with customers on social media is majorly transforming the way brands and businesses approach customer service today.

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  • Working From Home: Keep it Secret, Keep it Safe

    Working From Home: Keep it Secret, Keep it Safe

    When you have enabled your team to work from anywhere, don’t forget to spend some time working on your system security.

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