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Read moreCommunities Over Content: The Importance of Community Engagement in Media
As the amount of content continues to grow, we’ll continue to see communities and micro-communities organize and identify with that content. And, as fans become more involved and immersed...
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Read moreThe One Where We Binged All The Episodes: Marketing To Media Consumers
It’s the year 2000. Your favorite TV show is Friends. To watch, you tuned in (on your Sony Trinitron Television) to NBC at 8:30 p.m., every Thursday (unless one of your friends with Tivo did you a...
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Read moreLev Among First to Earn Audience Studio Accreditation
INDIANAPOLIS, IN (March 4, 2020) — Lev, a leading marketing technology consultancy based in Indianapolis, is one of the first Salesforce partners to achieve accreditation for Audience Studio...
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Read moreWhy We Built Campaign Studio
Campaign Studio is an automated migration tool that helps marketers reduce time spent on recreating campaign assets from 45 minutes to less than 1 minute. Learn more about how Campaign Studio works...
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Read moreA DSO’s Five Tips To Mastering The Patient Experience
Now, more than ever, health organizations need to step up to the challenge of creating a patient-centric experience. According to the Salesforce global study, “State of the Connected Customer,”...
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Read moreHow Marketing Teams Can Leverage Salesforce Across Clouds
Over the past decade, there has been a huge increase in platforms and automation technologies – which have put the power of marketing back in the hands of the company. As a result, marketing...
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Read moreUnifying Your Marketing Data: Leveling Up With Datorama
If you’re a marketer, or interact with the marketing branch of your business, you’re aware of all of the different avenues that exist – and continue to be released or revamped – to amplify...
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Read moreHow To Create Your Marketing Cloud Roadmap + Set Your Team Up For Success
As we jump into a new year and decade, many of us are coming into the season with new outlooks, goals, and points-of-view. We all have a vision for what we want to achieve, but not necessarily a...
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Read moreLev Exceeds Growth Plans for 2019; Plans to Hire 80+ More Employees in 2020
INDIANAPOLIS, IN (January 6, 2020) — Digital marketing consultancy Lev added 92 employees in 2019 and plans to add more than 80 more this year to bring its Indianapolis workforce to 175. The 2019...
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Read more2019: A Year In Review
The end of the year (and moreso, the end of the decade) is always a great time for reflecting upon accomplishments, achievements, and lessons learned. For Lev, our transformation over the last...
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Read moreCore 101: Why Salesforce’s Core Platform Is Core To The Customer Experience
Why CRM? At some point in the last few years, you may have heard that we have entered a new industrial era – the age of big data. No matter your industry, data is playing a larger and larger role...
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Read moreCustomer 360: Looking Toward The Future
The industry has been buzzing with this idea of a unified customer profile, or a 360 degree view of the customer. How can an organization with multiple points of engagement through siloed systems..
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Read moreDiscoveries: “X” Marks The Data Model
The definition of “discovery” commonly reads along the lines of “didn’t know before,” or “not known previously,” or sometimes, “for the first time.” In the marketing technology space, we go...
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Read moreJourney Builder: Trick-or-Treat Edition
Happy Halloween! We “Lev” celebrating holidays at Lev – and of course, what better way to celebrate than by turning the beloved Trick-or-Treat tradition into a Journey Builder demonstration.
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Read moreThe Future of Content Overload for OTT Services
New OTT options are entering the market everyday, causing viewers to experience analysis paralysis. How can each OTT differentiate themselves through both content and the viewer experience?
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Read moreMoving Beyond Just “Payer:” Why It’s Time for Insurance Organizations to Level Up the Member Experience
With healthcare costs on the rise, patients are now demanding a higher quality of service and a more personalized experience than ever before. Not only are they demanding better service from their...
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Read moreA Seriously Sweet ROI: How a Regional Grocer Used Birthday Email Journeys
How a regional grocer leveraged a birthday email journey to treat their customers to a sweet treat and provide a delightful customer experience using Salesforce Marketing Cloud
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Read moreLev Recognized as 3x Inc. 5000 Honoree
Indianapolis, August 14, 2019 – Inc. magazine today revealed that Lev is No. 823 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The...
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Read moreHow Healthcare Marketers Are Engaging With Patients In A Digital Age
Imagine this: You wake up. You check your sleep pattern on your watch. You eat your breakfast. You track your calories on your phone. You walk to work. How many steps was that? You grab a coffee...
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Read moreHow The Pacers Use Salesforce to Create the Ultimate Fan Experience and Build Their Dream Team
Pacers Sports & Entertainment and Lev are partnering to help the Pacers work towards digital transformation as they work toward the fieldhouse of the future. Learn how they're using Salesforce to...
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