Latest Content
See Lev's latest insights on marketing strategy, Salesforce, #LevLife, and more.
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Read moreMarketing Automation: Manufacturing's Secret Weapon
Unlike consumer-facing brands, manufacturers have more complicated buying journeys and sales processes. Learn how marketing automation supports the sales cycle and unifies the customer experience.
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Read moreSalesforce Digital 360: Everything You Need to Know
In this episode, our hosts invite Benjamin Yerushalmi, Vice President, Global Cloud Solution Alliances at Salesforce to learn more about Digital 360.
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Read moreLev Expands Globally with First Hire in the United Kingdom
Lev hires Chris Kessler as Principal Consultant in the United Kingdom.
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Read moreThe SubscriberX Journey
Follow a subscriber's journey across the entire customer lifecycle, and learn how SubscriberX is working behind the scenes to create a personalized and delightful experience.
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Read moreDigital Marketing Trends in 2020 + Predictions for 2021
We take a look back at five digital marketing trends from this year, and make three predictions of what we can expect in the digital marketing space in 2021.
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Read more2020: A Year in Review
As we wrap up 2020, and look forward to 2021, we are sharing some of the highlights we have celebrated from this extraordinary (or anything-but-ordinary) year. 🎉
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Read moreHow to Make Your Consulting Partner an Extension of Your Team
Creating an ideal partner relationship is easier than you think. Here are five ways a customer can make their consulting partner an extension of their team.
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Demystifying Personalization
Personalization is easier than you think. This ebook shares six myths about personalization and how they can be debunked with the help of Interaction Studio.
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Read moreCreating a Winning Multi-Channel Campaign with Salesforce
Learn how HBSE used Ad Studio and Social Studio to engage their fan base and take their fan experience to the next level.
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0:00Watch VideoAtrium Health's Journey Forward
Atrium Health shares how they're using Salesforce Marketing Cloud to level up their personalization efforts—including using Journey Builder and Einstein to create 1:1 engagements with their patients..
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Read moreWhat Should You Test Next In Your Emails?
There are a lot of other parts of an email you can test—including other key email elements like sender name or CTAs, providing personalized offers or content, or segmenting based on location...
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Leveraging the Power of Personalization: Mastering Meaningful Customer Experiences Through 1:1 Engagements
Marketing today is more than connecting customers with messages about products or services they are interested in — it’s about creating a customer experience. As new tools and technologies emerge...
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Read moreHow To Create Your Marketing Cloud Roadmap
No matter where you are in your Marketing Cloud Journey, having a detailed plan of objectives, personas, priorities, and timeframes will help align your team and set them up for success.
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Read moreMarketing Cloud: Horror Stories (Episode 21)
This episode of ‘In the Clouds’ is full of spooks and scares as our hosts, Bobby Tichy and Cole Fisher, tell Salesforce Marketing Cloud horror stories from their careers.
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