What is a Customer Data Platform (CDP)?
Here's what you need to know about a Customer Data Platform from the common features to the various types.
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Latest Content
See Lev's latest insights on marketing strategy, Salesforce, #LevLife, and more.
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Dreamforce 2022: A Recap for Marketers
Fresh out of Dreamforce 2022, our team reflects on the Genie announcement and how we can continue to support CDP efforts.
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Developing a Strategic Partnership
The blog outlines Lev's keys to success when developing strategic partnerships with clients.
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Unlocking the Power of Marketing Cloud with Partnership
Learn how Lev became a valuable addition to Southern California Edison’s team, and how they transformed their marketing initiatives.
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4 Steps to a Highly Consultative Relationship
Check out Lev's four steps to developing a highly consultative partnership.
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Coffee With Clients: Takeaways From Our First Client Roundtable
Our first-ever, “Coffee With Clients” event was a hit! This blog will walk you through our key takeaways, and shine a light on what a Lev partnership looks like.
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Level Up Your Marketing Cloud Skills with Lev Academy
This eBook includes a sampling of what you will find in Lev Academy, with content from each of our categories -- Product Overviews, Technical How-To's, and Master Marketer.
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How Journey Builder Can Help Financial Services Marketers Grow Market Share
Journey Builder helps financial services marketers leverage the right information to send to their customers at the right time.
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Ultraviolet Keynote: The Future Of Marketing With Crystal Washington
Lev expert and SVP, Strategy Ryan McCambridge joins Crystal Washington for a deep dive into the future of marketing.
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How to Activate Personalization for Your Business
Often, we only think about personalization from a content perspective, but channel and timing are equally important in terms of where you can activate your personalization.
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2022 Ultraviolet Recap
In case you missed it (or just want to revisit some of these great sessions), we have highlighted some of our content — including keynotes, customer stories, panels, and more.
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How Data and Creative Can Help You Send Better Emails
Learn how to use analytics to take the guesswork out of your email designs.
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How To Build Your First Email Template in Pardot’s Lightning Email Builder⚡️
A step-by-step guide to building your first email template in Pardot's Lightning Email Builder.
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Saved by the Bell x Marketing Cloud
In this episode of In the Clouds, the hosts do a deep dive on the beloved 90s show Saved by the Bell and what similarities it has to Marketing Cloud.
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5 Ways Financial Services Marketers Can Level Up with Salesforce
This ebook will highlight five ways financial services marketers can level up their digital marketing using Salesforce, highlighting five Salesforce tools and using real customer examples.
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