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See Lev's latest insights on marketing strategy, Salesforce, #LevLife, and more.

  • Demystifying Your CRM Options: Homegrown vs Turnkey vs Salesforce

    Demystifying Your CRM Options: Homegrown vs Turnkey vs Salesforce

    Deciding what kind of CRM solution to use is a difficult decision. This post highlights the pros and cons of three different solution options: homegrown, turnkey, and Salesforce.

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  • Next Level Personalization: Unlocking The Power of Interaction Studio

    Next Level Personalization: Unlocking The Power of Interaction Studio

    Gartner estimates that 63% of digital marketing leaders said they struggle with personalization, and they estimate that 80% would abandon their personalization efforts by 2025 due to lack of ROI...

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  • Marketing Cloud: June 2021 Release Updates

    Marketing Cloud: June 2021 Release Updates

    Hosts Bobby and Cole are joined by guest Nick Burggraf to breakdown the highlights from Salesforce's June 2021 Marketing Cloud updates.

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  • How Marketers Can Prepare for Apple's Mail Privacy Protection

    How Marketers Can Prepare for Apple's Mail Privacy Protection

    Apple’s recent news regarding Mail Privacy Protection has created a lot of buzz in the industry. Learn what it means and what marketers can do to prepare for these changes.

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  • Apple's Mail Privacy Protection: What You Need to Know

    Apple's Mail Privacy Protection: What You Need to Know

    This episode covers everything marketers need to know around Apple's iOS 15 update and the Mail Privacy Protection coming later this year.

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  • How to Maximize Lead Lifecycle in Pardot

    How to Maximize Lead Lifecycle in Pardot

    Learn what to consider when developing your lead lifecycle strategy and how to maximize Pardot and Salesforce Sales Cloud to increase lead velocity and drive conversions.

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  • How Atrium Health is Growing Patient Relationships Through Digital Engagement

    How Atrium Health is Growing Patient Relationships Through Digital Engagement

    Atrium Health is focused on providing clinically excellent and compassionate care for their patients, which includes the care and communication they receive across their entire journey.

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  • Three Benefits of Integrating Advertising Studio into Salesforce Marketing Cloud

    Three Benefits of Integrating Advertising Studio into Salesforce Marketing Cloud

    Bringing Ad Studio into your tech stack can be a game-changing integration. Below are three key benefits to integrating Ad Studio into your instance of Marketing Cloud.

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  • Lottery Loyalty: How the New Jersey Lottery is Powering Their Loyalty Program with Salesforce Marketing Cloud

    Lottery Loyalty: How the New Jersey Lottery is Powering Their Loyalty Program with Salesforce Marketing Cloud

    Learn how our customer Northstar New Jersey Lottery Group is driving customer loyalty by leveraging Salesforce Marketing Cloud.

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  • 10 Ways Digital Marketing Enhances the Fan Experience

    10 Ways Digital Marketing Enhances the Fan Experience

    As sports teams begin to welcome larger crowds into their venues, it's important to deliver exceptional fan experiences. Here are ten ways they can leverage digital marketing to drive fan loyalty.

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  • Beginning the Pardot Journey

    Beginning the Pardot Journey

    Salesforce's Pardot is a powerful platform to help enhance customers' buying experiences. In the first blog of this series, learn why you should invest in Pardot, and how to get started.

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  • Why Salesforce is a Top Choice for Marketers: The Value of Implementing Marketing Cloud

    Why Salesforce is a Top Choice for Marketers: The Value of Implementing Marketing Cloud

    We’re sharing some of the top reasons we help thousands of marketers every year make the switch to Marketing Cloud.

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  • Migrating from Marketo to Salesforce Marketing Cloud: What You Need to Know

    Migrating from Marketo to Salesforce Marketing Cloud: What You Need to Know

    In this episode, hosts Bobby and Cole walk through the five things you should be mindful of when migrating from Marketo to Salesforce Marketing Cloud.

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  • Smart Marketing with Send Time Optimization

    Smart Marketing with Send Time Optimization

    A step-by-step guide on how to use Einstein’s Send Time Optimization for quick wins in Salesforce Marketing Cloud.

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  • Automating Lead Lifecycle with Interaction Studio

    Automating Lead Lifecycle with Interaction Studio

    Learn how Interaction Studio can help you design and deploy cross-channel automated marketing programs across the customer lifecycle.

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  • Preference Centers 101: Customer Marketing Solutions

    Preference Centers 101: Customer Marketing Solutions

    Preference centers are a valuable tool in the belt of a digital, cross-channel marketer. Simply put, your preference center is the place in which your customers have the ability to select and adjust..

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  • Datorama Lookbook

    Datorama Lookbook

    We love helping our customers’ data come to life with Datorama, and created this Lookbook to provide inspiration for what is possible.

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