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  • Atrium Health's Journey Forward0:00

    Atrium Health's Journey Forward

    Atrium Health shares how they're using Salesforce Marketing Cloud to level up their personalization efforts—including using Journey Builder and Einstein to create 1:1 engagements with their patients..

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  • USC Athletics Levels Up Their Ticketing Experience With Marketing Cloud

    USC Athletics Levels Up Their Ticketing Experience With Marketing Cloud

    Learn how Lev helped USC Athletics improve their fan experience by integrating Ticketmaster with Marketing Cloud.

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  • Loyalty Programs 101: Creating Value for Customers

    Loyalty Programs 101: Creating Value for Customers

    Loyalty programs are a valuable tool in a marketer’s toolkit, and when executed well, not only keep customers happy, but drive sustainable customer growth.

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  • What Should You Test Next In Your Emails?

    What Should You Test Next In Your Emails?

    There are a lot of other parts of an email you can test—including other key email elements like sender name or CTAs, providing personalized offers or content, or segmenting based on location...

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  • How to Support Employees When WFH is Living at Work

    How to Support Employees When WFH is Living at Work

    How can we support one another while living at work during a global pandemic? Here are four ways to make this transition a little easier.

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  • A Marketer's Guide to Holiday Planning (2020)

    A Marketer's Guide to Holiday Planning (2020)

    If 2020 has taught us one thing, it’s that we are resilient. As marketers, we have had to embrace changes and lean into being creative and nimble. We hope this guide arms you with insightful data...

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  • Working From Home: Seamless Interactions Are An Integration Away

    Working From Home: Seamless Interactions Are An Integration Away

    Building a strong integration strategy is critical for success when you’re working from home. Learn more about the questions you should ask when planning your strategy.

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  • Leveraging the Power of Personalization: Mastering Meaningful Customer Experiences Through 1:1 Engagements

    Leveraging the Power of Personalization: Mastering Meaningful Customer Experiences Through 1:1 Engagements

    Marketing today is more than connecting customers with messages about products or services they are interested in — it’s about creating a customer experience. As new tools and technologies emerge...

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  • Why a Salesforce Partner Is a Good Investment (Despite Budget Cuts)

    Why a Salesforce Partner Is a Good Investment (Despite Budget Cuts)

    Self-implementing to save money is not always the best way to go. Learn why it’s beneficial to work with a partner from the beginning, based on some of the common roadblocks customers encounter.

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  • How Interaction Studio Enhances Personalization for Marketers

    How Interaction Studio Enhances Personalization for Marketers

    Interaction Studio brings together key elements of personalization making it easier to achieve personalized aspirations, and allows greater time to consider customers, and create compelling offers and

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  • Growing a Brand with Salesforce: HBSE Customer Story34:55

    Growing a Brand with Salesforce: HBSE Customer Story

    Learn how HBSE (owners of Philadelphia 76ers and NJ Devils) has maximized their adoption of Salesforce Marketing Cloud by incorporating Ad Studio and Social Studio into their digital marketing stack..

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  • Working From Home: Make Your Paper Work with Document Management

    Working From Home: Make Your Paper Work with Document Management

    Paperwork is boring and a lot harder when you’re working remotely. By implementing a document management system, you’ll give your team access to the templates they need wherever they are.

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  • How To Create Your Marketing Cloud Roadmap

    How To Create Your Marketing Cloud Roadmap

    No matter where you are in your Marketing Cloud Journey, having a detailed plan of objectives, personas, priorities, and timeframes will help align your team and set them up for success.

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  • Five Actions You Can Take Right Now to Make an Impact in Marketing Cloud

    Five Actions You Can Take Right Now to Make an Impact in Marketing Cloud

    For marketers working in Marketing Cloud there are still actionable steps you can take right now to make sure your digital programs are ready when you’re given the green light to move forward.

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  • Simplified Abandoned Cart Journeys FTW

    Simplified Abandoned Cart Journeys FTW

    With an increased emphasis on ecommerce and a need to drive conversions for online sales, an effective abandoned cart journey is essential.

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  • 4 Ways Retailers Can Create Frictionless Commerce for Customers

    4 Ways Retailers Can Create Frictionless Commerce for Customers

    Creating frictionless commerce is always a valuable tool for retailers, but now that there are more eyes online and clicks on your site it can make or break your business.

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  • Marketing Cloud: Horror Stories (Episode 21)

    Marketing Cloud: Horror Stories (Episode 21)

    This episode of ‘In the Clouds’ is full of spooks and scares as our hosts, Bobby Tichy and Cole Fisher, tell Salesforce Marketing Cloud horror stories from their careers.

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  • From Bricks to Clicks: How Retail Marketers are Leaning Into Digital Engagement32:51

    From Bricks to Clicks: How Retail Marketers are Leaning Into Digital Engagement

    These are challenging times for the retail industry. The experience for both the customer and the retailer have changed dramatically due to COVID-19. Now is the time to examine your digital marketing

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  • Cognizant to Acquire Lev to Expand Digital Marketing Expertise

    Cognizant to Acquire Lev to Expand Digital Marketing Expertise

    TEANECK, NJ – March 23, 2020 – Cognizant (Nasdaq: CTSH) today announced it has entered into an agreement to acquire Lev, a privately-held, digital marketing consultancy in the U.S.  Lev helps...

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