Latest Content
See Lev's latest insights on marketing strategy, Salesforce, #LevLife, and more.
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Read moreLev Launches SubscriberX: An Integrated Marketing Solution for Subscriber Experience powered by Salesforce®
Lev launches SubscriberX—an integrated solution powered by Salesforce that empowers marketers to grow their subscriber base, increase revenue, and drive customer loyalty.
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Read moreThe 4 Pillars of Personalization in Digital Marketing
Creating meaningful and personalized experiences for customers is key to a successful marketing strategy, and begins with the pillars of personalization at its foundation.
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Read moreLet's Talk About Text, Baby
Text messaging provides mobile users a fast, convenient, and constant channel for communicating. Here are five SMS best practices for your next marketing campaign.
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Read moreCreating a Winning Multi-Channel Campaign with Salesforce
Learn how HBSE used Ad Studio and Social Studio to engage their fan base and take their fan experience to the next level.
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0:00Watch VideoAtrium Health's Journey Forward
Atrium Health shares how they're using Salesforce Marketing Cloud to level up their personalization efforts—including using Journey Builder and Einstein to create 1:1 engagements with their patients..
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Read moreUSC Athletics Levels Up Their Ticketing Experience With Marketing Cloud
Learn how Lev helped USC Athletics improve their fan experience by integrating Ticketmaster with Marketing Cloud.
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Read moreLoyalty Programs 101: Creating Value for Customers
Loyalty programs are a valuable tool in a marketer’s toolkit, and when executed well, not only keep customers happy, but drive sustainable customer growth.
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Read moreWhat Should You Test Next In Your Emails?
There are a lot of other parts of an email you can test—including other key email elements like sender name or CTAs, providing personalized offers or content, or segmenting based on location...
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Read moreHow to Support Employees When WFH is Living at Work
How can we support one another while living at work during a global pandemic? Here are four ways to make this transition a little easier.
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A Marketer's Guide to Holiday Planning (2020)
If 2020 has taught us one thing, it’s that we are resilient. As marketers, we have had to embrace changes and lean into being creative and nimble. We hope this guide arms you with insightful data...
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Read moreWorking From Home: Seamless Interactions Are An Integration Away
Building a strong integration strategy is critical for success when you’re working from home. Learn more about the questions you should ask when planning your strategy.
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Leveraging the Power of Personalization: Mastering Meaningful Customer Experiences Through 1:1 Engagements
Marketing today is more than connecting customers with messages about products or services they are interested in — it’s about creating a customer experience. As new tools and technologies emerge...
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34:55Watch VideoGrowing a Brand with Salesforce: HBSE Customer Story
Learn how HBSE (owners of Philadelphia 76ers and NJ Devils) has maximized their adoption of Salesforce Marketing Cloud by incorporating Ad Studio and Social Studio into their digital marketing stack..
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Read moreHow To Create Your Marketing Cloud Roadmap
No matter where you are in your Marketing Cloud Journey, having a detailed plan of objectives, personas, priorities, and timeframes will help align your team and set them up for success.
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Read moreMarketing Cloud: Horror Stories (Episode 21)
This episode of ‘In the Clouds’ is full of spooks and scares as our hosts, Bobby Tichy and Cole Fisher, tell Salesforce Marketing Cloud horror stories from their careers.
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32:51Watch VideoFrom Bricks to Clicks: How Retail Marketers are Leaning Into Digital Engagement
These are challenging times for the retail industry. The experience for both the customer and the retailer have changed dramatically due to COVID-19. Now is the time to examine your digital marketing
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Read moreCognizant to Acquire Lev to Expand Digital Marketing Expertise
TEANECK, NJ – March 23, 2020 – Cognizant (Nasdaq: CTSH) today announced it has entered into an agreement to acquire Lev, a privately-held, digital marketing consultancy in the U.S. Lev helps...
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