Latest Content

Learn how Lev helped USC Athletics improve their fan experience by integrating Ticketmaster with Marketing Cloud.

Loyalty programs are a valuable tool in a marketer’s toolkit, and when executed well, not only keep customers happy, but drive sustainable customer growth.

There are a lot of other parts of an email you can test—including other key email elements like sender name or CTAs, providing personalized offers or content, or segmenting based on location...

How can we support one another while living at work during a global pandemic? Here are four ways to make this transition a little easier.

Building a strong integration strategy is critical for success when you’re working from home. Learn more about the questions you should ask when planning your strategy.

Self-implementing to save money is not always the best way to go. Learn why it’s beneficial to work with a partner from the beginning, based on some of the common roadblocks customers encounter.

Interaction Studio brings together key elements of personalization making it easier to achieve personalized aspirations, and allows greater time to consider customers, and create compelling offers and

Paperwork is boring and a lot harder when you’re working remotely. By implementing a document management system, you’ll give your team access to the templates they need wherever they are.

For marketers working in Marketing Cloud there are still actionable steps you can take right now to make sure your digital programs are ready when you’re given the green light to move forward.

With an increased emphasis on ecommerce and a need to drive conversions for online sales, an effective abandoned cart journey is essential.

Creating frictionless commerce is always a valuable tool for retailers, but now that there are more eyes online and clicks on your site it can make or break your business.

This episode of ‘In the Clouds’ is full of spooks and scares as our hosts, Bobby Tichy and Cole Fisher, tell Salesforce Marketing Cloud horror stories from their careers.

TEANECK, NJ – March 23, 2020 – Cognizant (Nasdaq: CTSH) today announced it has entered into an agreement to acquire Lev, a privately-held, digital marketing consultancy in the U.S.  Lev helps...